Drei Fnftel kaufen In-Game-Gter

Von knapp 5.000 zu Jahresbeginn befragten Gamern in Nordamerika und Europa haben drei Fnftel angegeben, dass sie bereits In-Game-Gter gekauft haben. “Meist werden solche digitalen Gegenstnde in Free-to-Play-Produkten angeboten, die fr den Konsumenten ein geringeres Risiko bedeuten”, sagt DFC-Analyst David Cole. Vorreiter in Sachen virtueller Gterkufe ist Korea, wie auch eine DFC-Analyse der Live-Gamer-Transaktionsdaten aus ber sieben Jahren besttigt.

“Es ist aber klar, dass Mrkte wie Deutschland, Japan und die USA nicht nur in Richtung Korea tendieren, sondern auch mit deutlich hheren Einzeltransaktionen”, sagt Cole. Gerade bei Games, die zwar persistente Spielwelten und Charakterentwicklung bieten, aber nicht wie etwa World of Warcraft auf Abo-Gebhren setzen, rechnet DFC mit einer Explosion des Marktvolumens. Es werde in Europa und Nordamerika von aktuell etwa 800 Mio. Dollar auf ber drei Mrd. Dollar im Jahr 2015 anwachsen.

Allgemeiner Mikrotransaktions-Trend

Auf einen Trend hin zu Games, die sich mit In-Game-Kufen finanzieren weist auch die Tatsache hin, dass Valve bei seiner Spiele-Vertriebsplattform Steam http://www.steampowered.com mit diesem Jahr eine Untersttzung von Mikrotransaktionen plant. Damit wird sie auch fr Gratis-Spiele interessant.

Bei uns hat beispielsweise das Spiel Bounty Bay Online http://www.bountybayonline.de bereits gezeigt, dass Abo-Modelle nicht unbedingt greifen. Das Game wurde in Deutschland zunchst kostenpflichtig gestartet, inzwischen aber auch gratis mit Mikrotransaktionen angeboten. Genau damit hatte die koreanische Version von Anfang an Erfolg.

Dem Mikrotransaktions-Rezept folgen indes auch Games, die mit vergleichsweise massentauglichen Spielkonzepten Millionen User anlocken knnen.Dazu zhlen beispielsweise Sonys Free Realms oder Zyngas auf Facebook beliebtes Farmville, das mit seinem Geschftsmodell freilich bereits Betrugsvorwfe ernten musste (pressetext berichtete: http://www.pressetext.com/news/091102002/). (Ende)

Games: Mikrotransaktionen auf dem Vormarsch

I’m staying … Sydney defender Simon Colosimo has his eyes on a title win before a move overseas. Photo: Getty Images

SIMON COLOSIMO has confirmed he won’t be going anywhere until after the completion of Sydney FC’s finals campaign, ending speculation that he was set to cut ties with the club before the Japanese and Chinese transfer windows slam shut at the end of the week.

The news will come as a welcome boost for coach Vitezslav Lavicka, who would be loathe to take Colosimo from his defensive set-up, where the 31-year old has returned to perhaps career-best form this season.

However, the prospect of Colosimo staying in Sydney after the grand final appears almost non-existent. while he is understood to have agreed to a three-year deal with new club Melbourne Heart and has a long-stated desire to one day return to his home town, his goal of representing Australia at this year’s World Cup could hinge on his ability to find an overseas deal for the next three months.

Colosimo comes off contract at the end of March, but it is believed that should he find a deal with an overseas club, Heart will be forced into relinquishing any claim.

It’s a delicate situation for the former Perth Glory captain but he is determined to win what would be the first championship of his career before departing overseas.

”The status right now is I’m working closely with ‘Vitja’ and we’re openly talking about these things,” Colosimo said. ” I’ve said all along that if we’re there until the grand final, I will be here.

”I had some really disappointing years in Perth – not having a go at them, that’s more about myself – and now that I’ve won a minor premiership, I want to win a grand final. That’s my main focus. If other things eventuate, then I’ll be straight up about it. [The club] are fully supportive of me and I’ve got no qualms.”

On paper, the most logical option for Colosimo after the grand final is to head to Korea, where Australian players have been embraced by K-League clubs – though not always with prime results – as a result of the three-plus-one rule, and where the transfer window remains open until March 28.

Yet while Colosimo concedes Korea is still his most likely destination, the opportunity to move to China or Japan when he becomes a free agent is not beyond the realms of possibility.

”I could have signed somewhere else and just start-dated it later – that could have happened,” Colosimo offered, somewhat cryptically. ”There’s opportunities in those three regions but which one is going to fit the bill will probably depend on when we finish.”

Asked if that meant an overseas deal had already been done, the defender reaffirmed this was not the case. ”I don’t have anything [yet], what I’m saying is that although the windows have closed, because I’m coming out of contract, there’s loopholes to make it happen,” he said.

Lavicka, meanwhile, was yesterday honoured by the Professional Footballers Association as the players’ choice as coach of the year.

Wellington’s Ricki Herbert came second and Melbourne’s Ernie Merrick, who was named last month as the coach of the year by his peers, finished third.

Colosimo committed to rest of Sydney’s finals fling